Business, like life, is full of choices. Executive success often hinges on consistently making sound decisions.
The higher you climb, the greater the stakes-stakeholders quickly notice who is responsible when things go
awry. Being an effective decision-maker is essential
Many leaders seldom recognize how decisions are made, often leaving this critical skill to chance. While
advice like “trust your gut” or “follow your heart” can be helpful, it’s not enough. These approaches lack the
guidance needed to consistently teach others how to make good choices.
As Roy T. Bennett said, “Great leaders create more leaders.” That’s why it’s essential to have a simple,
impactful framework.
I call it the 5 Cs of Discernment.
Clarity
——-
Clarity begins with a deep understanding of the topic. This helps leaders see the real drivers behind decisions
and spot subtle issues that aren’t always obvious.
If you’re struggling to identify these influences, a good rule of thumb is to catalog repeatable outcomes-either
positive or otherwise. By paying attention to consistent themes within the business, leaders can improve their
ability to think critically about potential areas to explore.
Ask yourself:
– What is the intended outcome?
– What strengths and values are involved in this theme?
– What can we gain from making this decision?
– When is the best time to address this?
Including values in your analysis adds a lens of intention. It encourages a broader view to ensure decisions
remain aligned with your organization’s guiding principles and strategic goals.
Calibrate
———
Calibration is how executives refine direction and assess the most viable path. It stimulates creativity and
problem-solving.
Ask:
– What possible choices do we have?
– What benefits and investments are associated with each?
– What setbacks might we anticipate?
– How does each align with our strategic priorities and values?
This process is best done with your leadership team, a trusted advisor, or even a rising star in your
organization. A collaborative calibration strengthens buy-in, expands perspectives, and increases the
likelihood of long-term success.
Create
——
The creation phase turns ideas into execution. It’s time to define deliverables, assign responsibilities, and
identify benchmarks.
Consider:
– Which stakeholders should be involved early and often?
– What measurable goals will ensure alignment?
– How will you gather feedback, monitor progress, and mitigate risks?
– What systems are required for optimal success?
Even after outlining a strong plan, resist the urge to act immediately. Step back and review with fresh
eyes-like revisiting a drafted email before sending it. Distance offers perspective, and perspective improves
decision-making.
Choose
——
Choosing is more than action-it’s ownership. It reflects your psychological commitment to the course you’ve
defined.
When executives fully own their choices, they cultivate trust, accountability, and performance. Even when
outcomes fall short, responsible leadership models growth through learning. This deepens team culture and
raises standards.
Celebrate
———
Celebration is often overlooked, but it’s essential. Recognizing outcomes-both good and imperfect-reinforces
the behaviors and mindsets you want to cultivate.
Ask:
– What did we learn that we can apply next time?
– How did we strengthen resilience and adaptability?
– What systems can we improve?
– How was our communication with stakeholders?
Leaders who embrace celebration build cultures that value progress, innovation, and reflection. These
moments build morale, communication, and future performance.
